The Bells and Whistles of Online Real Estate

You may wonder why we as Realtors work so hard to establish such an online presence for you, the potential home seller or buyer whose attention and business we wish to garner.

Once upon a time we Realtors plied our trade face to face, either in the comfort of our office and at public events like showings and openings. And we also were known to do a bit of garden variety advertising here and there, promoting ourselves via newspaper and real estate magazine ads, billboards, and/or perhaps the occasional TV or radio ad.

This formula seemed to work just fine for a long time, as real estate has emerged as one of the most successful and profitable industries in this nation. So now, you may wonder, what’s with all the blogs and the websites, the e-mail marketing campaigns and the social media blasts?

Well for one thing, we as seasoned professionals know that it is important to keep up with the times. Every business and business professional must establish an online presence these days; staying connected to clients and potential clients via the World Wide Web. Online advertising is the wave of the present; and, in all likelihood, of the future!

In addition, everyone knows that the easiest way to make and form meaningful connections with people is to connect online. And as real estate agents who truly care about their customers, we want to connect with you on a personal level. Now we don’t expect our home buyers and sellers to ask us over to their houses for dinner—though hey, it would be nice! Yet we would like you to get a good idea of the homes we have to offer, via high definition photos and video and vivid written descriptions. And, just as much, we yearn to develop a personal connection with you, our buyers and sellers.

Through our blogs and Internet columns, our bios and photos, and indeed through the very look and feel of our websites, we want to build a more personalized bond with the people we serve. Now we can tell you all about ourselves, showcase our body of experience (both as individual Realtors and organized offices) and even encourage you to shoot us an e-mail—anytime!

It’s these little high tech bells and whistles that mean a great deal to all of our customers—and, in all our fondest hopes, to you!  For information on how we use the Internet to help our Stuart Florida real estate clients achieve their desired results, give me a call or email me.