Social Media Sells

These days you can sell just about anything through social networking. Whether it’s a car, a book, an antique doll, a CD or DVD collection, the art of social networking has the miraculous ability to connect buyers and sellers with the merchandise you have up for offer. Have something to sell, in just about any service or product category? Then by all means Tweet it, Facebook it, Instagram it to your heart’s (and, or so we hope, your wallet’s) consent.

Yet if your current product up for offer happens to be a house, you may want to think twice about just throwing your residential listing up on your full range of social media accounts. Instead of trying to personally handle the sale of your home via social media, you instead may wish to ask your local real estate professional to do your Tweeting, Facebooking, Instagramming, etc., for you. Why, you ask? Well here are some of the reasons:

1. Professional Realtors know all of the various methods of selling a home. Furthermore, they know just how to use each method and means to the very best effect; up to and including social media networks. They know exactly how to word a Tweet, a Facebook posting, or other sort of message in a way that grabs the attention of potential sellers; listing the specifics and using the exact marketing lingo sure to secure optimum sales.

2. Professional real estate agents know how to present a home for sale without violating the guidelines and terms of service established through various social media networks. They make it their business to know the limitations and regulations associated with each site, and can post listings in a way that does not cast them into the realm of spam.

3. Professional real estate agents set up social media accounts for the specific purpose of selling homes. You, on the other hand, might wish to keep your private social media accounts just that—private. Some of your friends and followers might be dismayed at the appearance of any type of sales ad, regardless of how you phrase its wording.

4. People visit real estate social media networks and accounts for the specific purpose of buying houses. Their postings attract a vast multitude of potential buyers, all of whom will see and review the sales listing for your own beautiful home.