Do You Have to Sell?

In the worst of scenarios, you have to sell your home quickly in this challenging market. Be prepared to swallow a large dose of reality and take some radical steps to increase your home’s scalability. Here are a few proven techniques that could make a quick sale a reality:

There is a myriad of possibilities for exposure in today’s internet-driven society. In addition to the traditional newspaper, magazine and Internet advertising tools, new social networking sites like Facebook and Twitter can also promote your home, especially to younger tech-savvy first-time buyers.

However, no matter how well the marketing effort is, price is still king, plan on setting your price ten to fifteen percent below your competition. All other things being equal, your home will readily appear as the best value.

Also, consider the price “range” your home will fall into and make sure you’re on the lower end of that range. For example, a $199,000 home falls into the upper end of the $150,000 to $200,000 range, but that same home priced at $201,000 is in the lower end of the $200,000 to $250,000 range. Buyers tend to look in ranges of prices, so again, make yours look like the best value.

And don’t forget about incentives you can offer, like paying buyer closing costs or a decorating allowance. If you must sell, these may seem like difficult decisions, but they will produce results. If you’re located in a declining market, this is the only way to sell your home.