Social Media Sells Houses

02.28.17 by

Social Media Sells Houses

Real Estate online

Have you checked your Facebook status today? Perhaps sent a Tweet? Or posted a selfie to your Instagram account? Well if you’re like 74 percent of Americans, your answer to at least one of these questions is probably yes.

Social media has become a vital facet and component of our everyday lives. Thanks to the World Wide Web, we now have the power to stay connected to friends and family members that are miles away, as well as to locate long lost friends and classmates with whom we’ve lost touch over the years. We can show off our new babies, our new pets, and our new cars via widely transmitted photos and videos. We can report good news about our work and family lives, and—in tougher times—can ask for advice, help and resources if needed.

That’s all way cool and all, as the kids today would say; but the most important question in our minds, of course, is, “Can one sell a home through social media?”

Well today the answer comes in the form of a loud, resounding yes. People do indeed advertise houses for sale across social media, just as they tout and advertise the cars, books, services, music, products, or anything else that people want to sell to customers and clients throughout the country.

In the good (but technologically underdeveloped) old days, a homeowner or real estate agent trying to sell a home had a limited number of options available. They could advertise their house in the real estate or classified ad section of the local newspaper, list it in a MLS (Multiple Listing Service) book, and post for sale signs outside the home itself. And, of course, they could host open houses that would give prospective buyers the opportunity to tour the residence.

Of course, home sellers do still have the option of marketing their house through these innovative and wonderful means. Yet today, they also have the option of Facebooking and Tweeting out their listing, posting a photo of your home on Instagram, and filming a video tour of the house that can be shown on YouTube, Vimeo, etc.

By using social media to market your home, you can reach millions of people across the country; some of whom may be looking to move to your area from a faraway place, and are in search of a place to live once they get there. You also can reach people already in your community, who can contact you to arrange an immediate showing—and, or so we hope, a sale!

Basically, the information superhighway has transformed our nation into one big neighborhood; a place where we can show—and sell—our houses to the very best effect.

If you want your home sold with the help of social media, give me a call at (772) 323-6996.

Social Media Sells

11.12.16 by

Social Media Sells

Social Media

These days you can sell just about anything through social networking. Whether it’s a car, a book, an antique doll, a CD or DVD collection, the art of social networking has the miraculous ability to connect buyers and sellers with the merchandise you have up for offer. Have something to sell, in just about any service or product category? Then by all means Tweet it, Facebook it, Instagram it to your heart’s (and, or so we hope, your wallet’s) consent.

Yet if your current product up for offer happens to be a house, you may want to think twice about just throwing your residential listing up on your full range of social media accounts. Instead of trying to personally handle the sale of your home via social media, you instead may wish to ask your local real estate professional to do your Tweeting, Facebooking, Instagramming, etc., for you. Why, you ask? Well here are some of the reasons:

1. Professional Realtors know all of the various methods of selling a home. Furthermore, they know just how to use each method and means to the very best effect; up to and including social media networks. They know exactly how to word a Tweet, a Facebook posting, or other sort of message in a way that grabs the attention of potential sellers; listing the specifics and using the exact marketing lingo sure to secure optimum sales.

2. Professional real estate agents know how to present a home for sale without violating the guidelines and terms of service established through various social media networks. They make it their business to know the limitations and regulations associated with each site, and can post listings in a way that does not cast them into the realm of spam.

3. Professional real estate agents set up social media accounts for the specific purpose of selling homes. You, on the other hand, might wish to keep your private social media accounts just that—private. Some of your friends and followers might be dismayed at the appearance of any type of sales ad, regardless of how you phrase its wording.

4. People visit real estate social media networks and accounts for the specific purpose of buying houses. Their postings attract a vast multitude of potential buyers, all of whom will see and review the sales listing for your own beautiful home.